The Weeknd Knows There’s Nothing Cooler Than Wearing a “Ladies” Watch

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The Idol, the brand new HBO present starring The Weeknd, debuted to, erm, uneven evaluations at Cannes yesterday. Nonetheless, that didn’t forestall the solid from placing on a killer show on the purple carpet, the place the singer continued one of the crucial smart horological developments of 2023. The Weeknd’s beautiful gem-set Piaget, the Limelight Gala Excessive Jewellery Watch, was technically designed for—and marketed to—girls. “Greater than a girls’s luxurious watch…” reads a little bit of copy on Piaget’s web site. You may say that once more. 

There’s a cause manufacturers and watch boutiques alike are shunning gendered categorization increasingly nowadays. For starters, it doesn’t make a ton of sense to place a label on one thing that’s worn on the wrist. Watches are divided by gender merely due to their dimension—usually girls’s watches are smaller—or as a result of they’re coated in diamonds, like The Weeknd’s Piaget. However males are embracing smaller watches en masse—and so they’re cozying as much as diamonds, too. (The most important vendor eventually weekend’s Geneva auctions was a Rolex Daytona 6270, coated in gems, which moved for 3,690,000 Swiss francs). 

Contemplating what we’ve seen on males’s wrists the previous couple of years, it’s humorous to see the Piaget Limelight solid as a watch only for girls. The watch hits all of the marks a contemporary super-collector desires from a chunk of their assortment: Set with sapphires and diamonds, it downright roars with bling, not in contrast to your favourite celebrities’ Jacob & Co. stunners or bust-down Rolexes. Additionally, there are solely eight of them on the earth, and there’s nothing a watch collector likes greater than bragging rights. 

Throughout the superstar universe, stars are plucking “girls” watches from previous and current to spherical out their collections. Nobody has differentiated themselves as a collector fairly like Dangerous Bunny, who makes use of these items to specific his elevated style. He introduced his personal girls’s Patek Philippe Ellipse to his 2022 GQ shoot, and has been noticed each on the Grammys and courtside at an NBA recreation carrying classic items from Audemars Piguet’s girls assortment. As a result of he’s not afraid of watches with these outdated labels, his wrist has regarded extra thrilling and various than anybody else’s in Hollywood.